What keeps you from moving to Assisted Living?

I know when I meet new friends and the topic of what I do comes up, the response is usually, “My mom would never live in a place like that.” This is when I ask, “Like what?” It seems like most people’s impression of Assisted Living is the old, sterile, smelly place with people screaming in the hallways. When I show them our website or pictures of our communities their response is always the same… “Wow I never knew it would be like that.”

Assisted Living has grown light years in the past twenty years. Unfortunately people’s perception of assisted living hasn’t changed as much. It is my hope that we can educate the public on the benefits of assisted living and how much it has changed. Senior housing is a very competitive business. We used to compete on food, a good bingo program and nice carpet. Now the customers want demonstration kitchens, in-house spas and personalized décor.

The biggest issue with the misconception about assisted living is that people wait much too long to move in. Their fear of moving into the old stereo-typed assisted living home keeps them from making the decision and getting help. Meanwhile their health deteriorates and when they finally move in they are in the end stage of life.

Consumers should explore their options early. There are many great choices out there. This isn’t your grandfather’s retirement home.

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