Employees First

When I first started Aegis Living I was bombarded with people who asked me what our mission statement was going to be. What were we going to be about? What cute tag lines were we going to have?

I thought about other senior housing companies and wondered which companies in the industry were profiled in different business magazines. I searched through Harvard Business Review, Inc. magazine and Entrepreneur magazine looking for articles on senior housing, to no avail.

I didn’t want Aegis to be like every other senior housing company in the last 30 years, so I decided to buck the system and make Aegis Living a business that was envied.

I looked at innovative companies like Starbucks, Nordstrom, Costco and others to see how they had become successful. The one commonality that stood out is that they all put great stock in their staff. When I looked into other senior housing companies I couldn’t find one that was known for being great to their employees.

A slogan was born, “Our Customers are Number Two.” As the CEO I can’t directly touch the 3,000 customers we have, so I have to depend on our staff. Since you never get a chance to re-do a first impression my staff must positively present themselves to the customer. They should be happy to serve the customers and be happy with their employer.

The employer relationship should never get in the way of service delivery. With that in mind, we focus on our employees so they can focus on our customers. This is a very basic philosophy that few companies realize. Putting our employees first is great business.

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